it is evident that a lot of people taught that marketing is all about the process of advertising and/or for the transaction of goods and services. Advertising and selling, moreover, are just two integral parts of the so many marketing activities.In practise, marketing processes are all those associated with been able to identifying and show the particular wants and needs of a target market of customers, and at the same time is all about making sure that you satisfy those customers better than the competitors. This entails doing an extensive market research on the target customers, analyzing their needs,wants and then making good decisions about the product design, pricing, promotion and distribution.This was analysed according to the definition below "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."-Contemporary Marketing Wired (1998) by Boone and Kurtz. Dryden Press.